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Burt's Custard was formulated and first mixed by Burt Alfred in 2014 at his shop in Birmingham. He developed the recipe because his wife was a lover of custard and wanted it as a flavour for her vaping needs. One day he decided to test it with the public and was so well received by all that Burt put the recipe into wider production.
Since then Burt has continued to serve the original custard flavour to vape enthusiasts all over the country.